Marketing Manager

Job Description:

The Marketing Manager will be responsible for lead generation and growing the company’s online and offline presence. The Marketing Manager will develop and execute online and offline marketing campaigns, in addition to developing partnerships and corporate relationships. This is a position for someone eager to get extensive experience in marketing and business development while working in a challenging yet collaborative environment. If you live and breathe marketing, we need to talk!

Qualifications:

• Must have strong writing and communication skills in both Chinese and English
• Must be a hard worker with a willingness to learn
• Must be outgoing, creative, diligent, and self-motivated
• Must have strong time-management skills
• Experience in marketing-related work
• Experience in social media platforms (WeChat,Little Red Book, etc.)
• Up to date with the latest trends and best practices in marketing
• Knowledge of the education industry is preferred

Job Responsibilities:

• Assist Director of Marketing and Assistant Managing Director in formulating marketing strategy and tactics to promote our company and drive qualified leads to our front door
• Experiment with a variety of organic and paid acquisition channels: content creation, paid ads, event management, publicity, social media, lead generation campaigns, and much more
• Produce engaging promotion content and coordinate events for marketing campaigns
• Oversee in-house and partner presentations, marketing displays and materials, RSVPs, and event success
• Research and attend industry events – expos, networking events, etc.
• Build strategic partnerships with key industry players
• Measure and report the performance of marketing campaigns, gain insight and assess against goals

Company Overview:

InGenius Prep was founded in 2013 by law graduates at Harvard and Yale. In that time, the company has grown to a team of more than 190 full-time employees, 600 part-time employees, as well as offices in the U.S., Canada, China, amongst other countries.

Our primary focus is assisting students in applying to U.S. Colleges and Graduate schools. What distinguishes us from other companies is that our team includes more than 100 former deans, directors, and associate directors of admissions from many of the most selective schools in the country.

Our company is fast-paced and exciting. We operate as a team, and everyone is given opportunities to advance in the organization. If you are looking for exciting, intense, and rewarding employment opportunities, this is the place for you!