Public Relations & Digital Marketing Associate

Basic Information:

About AmCham China

The American Chamber of Commerce in the People’s Republic of China (AmCham China) is at the forefront of the largest and most important bilateral economic relationship in the world. With frequent access to high-level officials from both the US and Chinese governments, the Chamber is comprised of the most influential network of senior executives in China’s business community.

Representative of its membership, staff are a vibrant mix of international and local employees, and the Chamber’s unique culture encourages initiative, innovation, and inclusiveness. Join this important organization and help shape the future direction of the global economy!

Job Overview:

The Public Relations & Digital Content Associate/Manager handles media inquiries, coordinates media-related events, executes promotional projects, and generates Chinese-language content, primarily for the Chamber’s social media accounts.

With frequent dealings and close collaboration with top-tier international and domestic media, such as The New York Times, Bloomberg, CCTV, and many more, this role is a chance to craft the Chamber’s public messaging for a truly global audience and hone your PR and media skills at the highest level. The Chamber’s growing digital media channels allow plenty of ways to disseminate our messages, and promote our events and services, and you will have a central role in these critical tasks.

Job Duties and Responsibilities:

• Produces Chinese-language content for the Chamber’s social media accounts and executes the Chamber’s social media outreach. Plans, schedules, delivers, and reviews social media marketing campaigns for AmCham China’s WeChat and Weibo official accounts. Reports on social media usage and analyzes relevant data, comparing to industry standards. (35%)
• Contributes to AmCham China’s online marketing strategies. Strategizes and coordinates digital marketing communications and campaigns across all relevant channels.
• Manages email lists and distribution. Builds and deploys email marketing campaigns, including layouts and templates, and supports email content process, using analytics/performance tracking. (30%)
• Reactively handles inquiries from domestic and international media. Proactively coordinates press conferences and interviews for the Chamber’s spokespeople and distributes statements. (20%)
• Executes projects to promote the Chamber’s products and events. Liaises with other Chamber departments, including regional chapters, to communicate Chamber information and news to members. (15%)

Experience and Qualifications:

• Bachelor’s degree and/or relevant qualifications in communications, marketing, or related fields.
• Three to five years of work experience in relevant sectors.
• The position requires excellent English and Chinese skills, both written and spoken, and the candidate must be comfortable dealing with stakeholders in both languages.
• Strong communication skills are essential, as is familiarity with best practices for social media and email campaign strategy.
• The candidate should have a high level of accuracy and attention to detail, must show initiative, enthusiasm, flexibility, and resourcefulness, and have the capacity to think creatively.
• Time management skills and the ability to prioritize tasks and meet deadlines are essential, and the candidate should be a good team player.
• Knowledge of current affairs and business issues is an advantage.

Contact:

To apply for this position, please send a current CV and cover letter, including the job title in the subject line, to hr@amchamchina.org