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Policy Priorities: In Conversation with 2025 AmCham China Chair Alvin Liu

As AmCham China’s newly elected 2025 Chair, Alvin Liu brings a vision of collaboration, adaptability, and sustainable growth to the Chamber. With decades of leadership experience at Boeing, Ford, and Chrysler, Liu understands the evolving landscape for US companies in China. In this conversation with AmCham China Quarterly, he shares his policy priorities for 2025, insights on the future of aviation, and perspectives on US-China business relations.

Alvin Liu was named President of Boeing China in September 2023. He serves as Boeing’s senior in-country executive, leading company-wide activities and supporting the development and implementation of Boeing’s China strategy. Liu is also responsible for leading government and community engagement, supporting new business and industrial partnerships, and expanding Boeing’s relationships with stakeholders in China. Liu joined Boeing in 2022 as Executive Vice President of Government Operations, Boeing China and was responsible for building and strengthening partnerships with government stakeholders in China. Previously, Liu had two decades of senior leadership experience with Ford Motor Company, serving as vice chairman of the company’s Greater China Operations and vice president of Ford International Market Group. Liu previously also held leadership roles at Chrysler Corporation and DaimlerChrysler AG. Liu earned his master’s degree in international relations and his Juris Doctor from Marquette University in the United States.

Photo courtesy of Boeing China

Congratulations on your election as Chair of AmCham China’s Board of Governors. What motivated you to take on this role, and how do you see AmCham China supporting its members in the year ahead?

Alvin Liu: Thank you for the warm wishes! My motivation to take on this role comes from a strong belief in the power of collaboration and community within the business sector. AmCham China has been a vital bridge for promoting trade and economic exchanges between the US and China. In the coming year, I envision AmCham China enhancing its offerings through tailored resources, such as workshops and seminars that address specific industry challenges, as well as creating more networking opportunities that foster connections among members. We will reaffirm our commitment to strengthening cooperation with both governments and continue our efforts to promote a stable, prosperous, and sustainable development of US-China trade and economic relations.

How have your past experiences shaped your approach to leading the Chamber, and what are your key priorities for 2025?

Alvin Liu: My leadership experience has taught me the importance of adaptability, transparency, and inclusivity. I have learned that effective leadership is not just about making decisions but also about listening to diverse perspectives and fostering a culture of collaboration. For 2025, my priorities include enhancing member engagement, advocating for stable healthy sustainable bilateral economic and trade relations, and promoting sustainable business practices. I aim to leverage the wisdom and best practices of our member companies, which are the cornerstone of the Chamber’s development, to create value for US businesses in China.

AmCham China’s members continue to see China as a key market, though business strategies are evolving. From your perspective, what are the most important factors shaping US companies’ approach to China today?

Alvin Liu: US companies are recognizing the need to adapt their strategies to the challenges and opportunities presented by the Chinese market. Key factors shaping their approach include the evolving regulatory landscape, the growing emphasis on local partnerships, and the need for innovation to meet changing consumer preferences. Recent dialogues between the two heads of state and other government officials emphasize the importance of US-China trade and economic relations, and it is important that businesses closely follow the trajectory of bilateral relations and adapt swiftly.

The Chamber plays a crucial role in helping businesses navigate challenges. What do you see as the biggest opportunities for AmCham China to strengthen its impact in the coming year?

Alvin Liu: The biggest opportunities for AmCham China lie in enhancing our advocacy efforts to address regulatory challenges that our members face. By actively engaging with policymakers, we can help create a more favorable business environment. Additionally, we can strengthen our impact by offering more resources for digital transformation and sustainability initiatives, which are critical for our members’ success. Our nearly 40 industry Committees and participation in over 300 events annually will continue to be instrumental in sharing insights and best practices with both governments.

The aviation industry is a vital link between the US and China. How do you see the future of aviation cooperation, and what role does it play in fostering broader economic ties?

Alvin Liu: The future of aviation cooperation looks promising, especially as both countries recognize the importance of this sector in facilitating trade and tourism. I see opportunities for increased collaboration on safety standards and sustainable practices, which can enhance operational efficiencies and reduce environmental impacts. Aviation serves as a critical enabler of economic ties, as it not only connects people but also facilitates the movement of goods and services. Strengthening this cooperation will be essential for fostering broader economic ties and enhancing mutual understanding between our two nations.

Sustainability and innovation are key themes across industries, including aviation. How can companies collaborate to drive progress in these areas, and what trends should we be watching?

Alvin Liu: Companies can collaborate by sharing best practices, investing in joint research initiatives, and participating in industry forums that focus on sustainability and innovation. For instance, partnerships between airlines, manufacturers, and technology firms can lead to advancements in sustainable aviation fuels and electric aircraft technology. Key trends to watch include the increasing focus on carbon neutrality, the integration of AI and data analytics in operational efficiencies, and the development of new materials that reduce the environmental impact of aviation. By staying ahead of these trends, companies can position themselves as leaders in the industry and contribute to the sustainable development of US-China trade relations.

Alvin Liu gives remarks at AmCham China’s 2025 Appreciation Dinner
Photo courtesy of AmCham China

Technology and supply chain resilience remain top of mind for many businesses. How should US companies think about adapting to the evolving landscape in China while maintaining long-term growth strategies?

Alvin Liu: US companies should focus on building flexible supply chains that can quickly adapt to changes in the market. This includes diversifying suppliers and leveraging technology to enhance visibility and responsiveness. Additionally, companies should prioritize innovation by investing in R&D and exploring new business models that align with local consumer preferences. Maintaining long-term growth strategies requires a balance between short-term adaptability and long-term vision, ensuring that companies remain competitive in the evolving landscape. Continuous dialogue and pragmatic cooperation will be essential for navigating these challenges.

Talent retention and workforce development continue to be pressing issues. What strategies do you think companies should adopt to attract and retain top talent in China?

Alvin Liu: To attract and retain top talent in China, companies should prioritize creating a positive workplace culture that values employee well-being and professional development. Offering competitive compensation packages, flexible work arrangements, and opportunities for career advancement are essential. Companies should also invest in training and development programs that equip employees with the skills needed to thrive in a rapidly changing business environment, aligning with our commitment to supporting the workforce of the future.

As AmCham China continues to evolve, what role do you see it playing in supporting the business community? Are there particular areas where the Chamber can add even more value?

Alvin Liu: AmCham China will continue to serve as a vital resource for the business community by providing advocacy, networking, and training opportunities. As we evolve, I see us playing a more proactive role in addressing emerging challenges, such as digital transformation and sustainability. We can add more value by focusing on emerging sectors, such as technology and green energy. Additionally, enhancing our digital platforms to facilitate knowledge sharing and collaboration among members will be a key focus.

Finally, what advice would you give to business leaders looking to navigate 2025 successfully?

Alvin Liu: My advice to business leaders would be to stay agile and informed in an ever-changing landscape and to closely follow the trajectory of bilateral relations. Embrace innovation and be open to new ideas, as this will be crucial for staying competitive. Invest in your workforce by providing opportunities for growth and development, as a motivated team is essential for success. Additionally, maintain open lines of communication with stakeholders, including employees, customers, and partners, to build strong relationships and foster collaboration. By being adaptable and proactive, business leaders can navigate the complexities of 2025, unlocking the tremendous potential of bilateral trade and economic cooperation to create a more prosperous future for both countries.

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This article is from the AmCham China Quarterly Magazine (Issue 1, 2025). To access the entire publication for free, sign up on our member portal here.